Privacy Policy

Last updated [15/01/2024]

Cafemarkt Limited company respect your privacy and is committed to protecting the privacy and security of the personal data we process about you and will comply with the applicable data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”), the EU General Data Protection Regulation (“EU GDPR”) (whichever is applicable) and the Data Protection Act 2018 (DPA 2018”).

This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

1.Important information and who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how Cafemarkt collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in a competition or survey.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


The Cafemarkt Limited is made up of different legal entities. when we mention “Cafemarkt”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Cafemarkt Limited responsible for processing your data. Cafemarkt Limited is the controller and responsible for this website.

How to contact us

Our full details are:

Full name of legal entity: Cafemarkt Limited

Email address:

Postal address:  Unit 15, 30 Rugby Rd. Twickenham TW11DG London United Kingdom

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice and your duty to inform us of changes

It is important that you revisit this privacy notice regularly, as we may change the content to reflect how we deliver our products and services. Historic versions of this notice can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications from time to time. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which includes (but is not limited to):

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated DataData such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for or purchase our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from the following parties:
      • analytics providers such as Google which may be based outside the UK/EU;
      • advertising networks such as Google which may be based outside the UK/EU; and
      • search information providers such as Google which may be based outside the UK/EU.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Credit Safe or Cybersource, which are based in the UK/EU.
  • Identity and Contact Data from data brokers or aggregators such as Market Locations based inside the UK/EU.
  • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the UK/EU.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Activity                                                      Type of data              Lawful basis for processing including basis of legitimate interest

To register you as a new customer                           a. Identity                    a. Performance of a contract with you

  1.             Contact

To process and deliver your order including:            a. Identity                    a. Performance of a contract with you

  1. Manage payments, fees and charges b. Contact b. Necessary for our legitimate interests (to recover debts due to us)
  2. Collect and recover money owed to us c. Financial
  3. Transaction
  4. Marketing and Communications

To manage our relationship with you which will include:              a. Identity                                             a. Performance of a contract with you

  1. Notifying you about changes to our terms or privacy b. Contact                                     b. Necessary to comply with a legal obligation

    policy                                                                                  c. Profile                                              c. Necessary for our legitimate interests (to keep our

  1. Asking you to leave a review or take a survey d. Marketing and Communications     records updated and to study how customers

    use our products/services)

  1. Consent

To enable you to partake in a prize draw, competition or            a. Identity                                 a. Performance of a contract with you

complete a survey                                                                    b. Contact                                b. Necessary for our legitimate interests (to study how

  1. Profile customers use our our products/services, to develop
  2. Usage them and grow our business)
  3. Marketing and Communications c. Consent

To administer and protect our business and this website            a. Identity         1. Necessary for our legitimate interests (for running our business, provision

(including troubleshooting, data analysis, testing, system           b. Contact            of administration and IT services, network security, to prevent fraud and

maintenance, support, reporting and hosting of data)                 c. Technical          in the context of a business reorganisation or group restructuring exercise)

  1. Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to         a. Identity         Necessary for our legitimate interests (to study how customers use our          

you and measure or understand the effectiveness of the            b. Contact        products/services, to develop them, to grow our business and to inform our

advertising we serve to you                                                      c. Profile          marketing strategy)

  1. Usage
  2. Marketing and Communications
  3. Technical


To use data analytics to improve our website,                            1. Technical      Necessary for our legitimate interests (to define types of customers for our

products/services, marketing, customer experiences                  2. Usage          products and services, to keep our website updated and relevant, to develop

our business and to inform our marketing strategy)

To make suggestions and recommendations to you about          1. Identity         Necessary for our legitimate interests (to develop our products/services and

goods or services that may be of interest to you                         2. Contact        grow our business)

  1. Technical
  2. Usage
  3. Profile

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You may receive marketing communications from us if you have consented to receiving such communications from us or we believe it is in our legitimate interests to send you marketing communications.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside the Cafemarkt company for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by phoning our customer service team. When registering on the site, you can opt out of marketing messages. On all marketing emails we include an unsubscribe option.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience, updates or other transactions.


For details about how we use cookies and other tracking technologies, please see our specific page on Cookies and similar technologies.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5.Disclosures of your personal data

We may share your personal data amongst Cafemarkt Company from time to time, for example, in order to provide our products or for marketing purposes. We may also share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • External Third Parties such as those set out in the Glossary.
  • Retargeting software vendors, email service providers and social media platforms such as Facebook to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  • Web analytics and user experience software providers such as Google to improve our website, products/services, marketing, customer experiences
  • Personalisation tool vendors that allow us to make suggestions and recommendations to you about goods or services that may be of interest to you
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Sometimes we may need to send or store your personal data outside the UK or European Economic Area (“EEA”). For example, some of the third-party providers we use for our business may store data outside of the UK or the EEA.

We place significant importance on protecting the confidentiality of personal data and seek the collaboration of all our suppliers in fostering this goal. We will only transfer personal data to a supplier where the supplier has provided assurances that they will provide at least the same level of privacy protection as is required by the UK GDPR or EU GDPR.

If we do transfer information outside the UK or EEA, we will only do so on the basis of Standard Contractual Clauses approved by the European Commission or the UK Government, which contractually oblige the recipient to process and protect our personal data to the standard expected within the EU and UK.

Should we become aware that a supplier is using or sharing personal data in a way that is contrary to this policy, we will take reasonable action to prevent or stop such processing.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9.Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to object to automated decision making (including profiling) in certain circumstances.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


Internal Third Parties

Other companies in the Cafemarkt Limited company  as joint controllers or processors and who are based within the EU and provide IT and system administration services and undertake leadership reporting.

External Third Parties

Service providers acting as processors based within the EU who provide IT and system administration services.

Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based within the EU who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities based in the European Economic Area who require reporting of processing activities in certain circumstances.

Market research agencies, list brokers, fraud prevention agencies.